The session highlighted the importance of demonstrating your
commercial awareness to a prospective employer by having a broad knowledge of
recent news stories within the industry. The presenter used an interview
example, whereby the interviewer asked the applicant to talk about a recent
event relating to the industry and how this affected their company. Commercial awareness is crucial in the
application process. By thoroughly researching a specific organisation, and their
competitors, you can be more successful!
Commercial awareness does not specifically come from having
a degree in the field you are applying for, it is more about showing an
understanding and interest in how the industry operates. The session highlighted work experience as an
important tool in increasing commercial awareness and showing employers your
enthusiasm for working in that industry. Increasing my commercial awareness
through internships and/or placements is an idea that I have definitely taken
away from the Skills for Success session, and will look to carry out before
applying for graduate jobs.
Rennie (Student Blogger)
For more tips on improving your commercial awareness, check out our online talk.
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